Services
In today’s fast-paced landscape, purpose-driven brands and organizations often struggle to create content that is culturally relevant, meets the nuances of the moment, and drives systemic change.
You need a creative team that is culturally competent and capable of producing fresh, high-quality, and impactful content at scale. That’s us.
We’re a collective of Gen Z creatives and multigenerational strategists who leverage our expertise to co-design the future we need.
What We Do
Video Production & Editing
We craft videos that document the humanity of your work and those you serve. Leveraging formats such as profiles, conversations, and time capsules, we create content that resonate best.
Graphic Design & Branding
We create captivating visuals and cohesive brand identities that effectively communicate your message and connect with your audience.
Amplification & Distribution strategy
We strategically disseminate your campaign across platforms by leveraging content partnerships, coordinating with creators, and utilizing a digital network of thousands of creatives to expand your reach. At all times, we move with the speed of culture.
Content Production & Repurposing
We produce social content designed to engage new and prospective audiences. But we also know the work can’t end there. We work with you to maximize the lifespan of your content by strategically repurposing it.
Social Impact Campaign Strategy & Execution
We conduct audits and execute projects from conceptualization to distribution. We create everything from an internal newsletters to developing social impact strategies for TV, film, and music releases.
Talent Sourcing
With over 800 young creatives in our network, we help brands and nonprofits find the necessary vendors to bring their projects to life. Whether you need support on one-off projects or ongoing needs, we can find your next creative team members.
Highlights
Select Work
We’ve supported the storytelling needs of over 50 clients and partners, including the work you see here. Our full portfolio and client list is available upon request.
Case Studies
QUICK LINKS
March On for Voting Rights
60K social posts garnered to mark anniversary of Dr. Martin Luther King Jr.’s “I Have a Dream” speech.
92NY
The Context
Recent research consistently highlights the high rates of loneliness in Generation Z, the state of which exceeds all other generations. 92NY was committed to starting a national conversation about loneliness through social media by raising awareness and reducing stigma around loneliness, and providing practical resources for addressing loneliness through connection to oneself and others.
The PROJECT
92NY’s social impact division, The Belfer Center, launched the #LessLonely Campaign, a Gen Z-focused campaign destigmatizing and combatting loneliness, and providing simple calls to action and resources for connection. #LessLonely launched in collaboration with GivingTuesday.
WHAT WE DID
- Developed the campaign’s social media strategy and provided strategic recommendations to maximize digital impact
- Spearheaded relationships with key organizational partners to amplify and partner on campaign
- Worked with 92NY’s network and staff to execute branding, messaging, and content creation
- Led the development of 92NY’s content calendar
THE IMPACT
During its launch week, the #LessLonely campaign reached over 12 million people across 92NY’s digital channels. By building amplification partnerships, the campaign has continued to use the momentum as a base to continue critical conversations around loneliness, particularly within already established youth-focused digital communities.
MARCH ON FOR VOTING RIGHTS
The Context
On August 28, 2021, tens of thousands of BIPOC people and allies in nearly 100 cities and towns across America came together to march, protest, and rally for the passage of federal voting rights legislation. March On for Voting Rights was a powerful echo of history, falling 58 years to the day after Dr. Martin Luther King Jr.’s “I Have a Dream” speech.
HIGHLIGHTS
- Led the digital communications strategy for the national action to protect voting rights and demand D.C. statehood
- Garnered over 60K social posts and engaged over 100K live viewers
- Prompted 20K digital actions
- Distributed and coordinated social media content across over 300 organizational partners and high-profile influencers
- Aligned messaging into a single call-to-action that helped maximize the national attention
THE IMPACT
The event garnered over 60K social posts, engaged over 100K live viewers, and prompted 20K digital actions protect voting rights at a defining moment in our country.
Young People Address the Nation
The Context
In 2020, young people showed up to vote in historic numbers. However, the voices of youth changemakers and our stories were often missing in key decision-making tables and the national conversation. Using that as our drumbeat, there was interest across youth-focused organizations to create moments to shift attention to the priorities of Gen Z leaders.
The PROJECT
Spearheaded by our youth-led team, we led the strategy and execution for two major events dubbed Young People Address the Nation. In 2021, the first event was held on the 100th day of the Biden-Harris administration, and featured 30 young leaders on topics such as economic recovery and youth engagement across the federal government. On March 1, 2022, Young People Address the Nation presented the first-ever Youth Response to the State of the Union that featured over 30 young people from 26 states directly follow President Biden’s State of the Union Address.
HOW WE HELPED
- Led social media strategy and management
- Led content production for video segments and live stream
- Coordinated over 50 organizational partners and 60 young people to push content across social media
- Led pre-event, day-of, and post-event digital engagement strategy, including developing evergreen and repurposed content
THE IMPACT
Young People Address the Nation reached over 150K young people and adult allies on social media. In 2022, the Amplify Pledge team won a Webby Award and was featured in Youth.gov for our intentional approach to authentic-youth engagement.
Contact Us
Explore how Amplify Pledge Lab can elevate your work through storytelling. Contact us to start a conversation about the support you and your team have been looking for.
